Connecting ambitious brands with marketing agencies, & vice versa.
With almost three decades of experience building startups and leading digital marketing agencies, I now help businesses and agencies sharpen their value propositions, build powerful sales tech stacks, and design buyer journeys that genuinely connect with their ideal customers. At the same time, I guide brands to grow through smarter strategy, clearer positioning, and meaningful execution.
My work is about creating access, trust, and credibility. I coach agency leaders to make intelligent choices, craft magnetic marketing, and build cultures that attract and retain top talent.
Here to help. Let’s talk.
AREAS OF EXPERTISE
AREAS OF EXPERTISE
HOW I HELP AGENCIES.
I help agencies grow from the inside out, starting with strategy, followed by marketing, sales, and culture. It’s about clarity, focus, and alignment: knowing who you serve, how you show up, and why people should care. The details make the difference. And that’s where the real work begins.
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I help agencies clarify who they truly serve and why they exist. Together, we define their ideal customer profile (ICP), sharpen their value proposition, and translate their vision, mission, and purpose into a focused growth strategy that drives both positioning and performance.
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I help agencies turn strategy into momentum. That means building a marketing engine that attracts the right clients, from messaging and positioning to campaigns, content, and channel mix. Every activity is rooted in strategy, designed to create visibility, credibility, and consistent lead flow.
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I help agencies get invited to the right pitches, streamline their process, and win more work. From prospecting and qualification to proposal structure and delivery, I make sure every opportunity is targeted, consistent, and backed by a story that sells.
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I help agencies build a sales process that actually works, from defining the buyer journey and qualification stages to implementing the right tools, scripts, and CRM workflows. The goal is simple: shorten sales cycles, increase conversion rates, and make every conversation count.
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I help agencies shape a culture that attracts and keeps top talent. Together, we define clear roles, values, and growth paths, creating a workplace where people feel ownership, collaboration thrives, and performance follows naturally from purpose.
AREAS OF EXPERTISE
AREAS OF EXPERTISE
HOW I HELP BRANDS..
I help brands, and business owners keep their feet on the board while surfing the waves of digital innovation, creating a future-proof digital strategy, and helping them find the ideal tech stack and agency that aligns with their business and ambitions.
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I'm baby tumeric gluten-free la croix cray ugh lo-fi, humblebrag listicle literally you probably haven't heard of them mumblecore pickled hell of irony. Jean shorts tote bag viral cardigan kogi four dollar toast keytar mukbang you probably haven't heard of them. Pour-over readymade chicharrones, jawn cray XOXO disrupt.
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I'm baby tumeric gluten-free la croix cray ugh lo-fi, humblebrag listicle literally you probably haven't heard of them mumblecore pickled hell of irony. Jean shorts tote bag viral cardigan kogi four dollar toast keytar mukbang you probably haven't heard of them. Pour-over readymade chicharrones, jawn cray XOXO disrupt.
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I'm baby tumeric gluten-free la croix cray ugh lo-fi, humblebrag listicle literally you probably haven't heard of them mumblecore pickled hell of irony. Jean shorts tote bag viral cardigan kogi four dollar toast keytar mukbang you probably haven't heard of them. Pour-over readymade chicharrones, jawn cray XOXO disrupt.
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I'm baby tumeric gluten-free la croix cray ugh lo-fi, humblebrag listicle literally you probably haven't heard of them mumblecore pickled hell of irony. Jean shorts tote bag viral cardigan kogi four dollar toast keytar mukbang you probably haven't heard of them. Pour-over readymade chicharrones, jawn cray XOXO disrupt.
ABOUT ME.
I was born in Utrecht and grew up with my older sister and brother between the rural charm of Werkhoven, the Rockies of Boulder, Colorado, and the close-knit community of Driebergen. My father was a respected astronomer and my mother a devoted midwife. Summers were spent sailing in Friesland, where I became a sailing instructor. Weekends were for hockey, friends, and family. In quiet moments, I learned to play guitar on an old Ibanez jazz guitar, which remains my daily instrument.
Amsterdam has been my home since 1995. In the mid-nineties, I left a traditional marketing education to join the emerging internet market, driven by curiosity, creativity, and the promise of something entirely new. It felt like jumping onto a speeding train without a ticket. The first decade of my career was spent in commercial roles at early internet startups, where I learned the pace, grit, and resilience of digital business.
In 2007, I found my professional home in the agency world, helping businesses grow. Since then, I have built and led agencies, advised founders, and coached teams to sharpen their positioning, strengthen their culture, and turn ambition into performance.
Here to help. So it’s not about me, it’s actually about you.
CURICULLUM VITAE
CURICULLUM VITAE
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![Vinea Vakanties]()
1992 - 1998
From the age of 16, I volunteered to teach kids and teens to sail during the summer, just as I had been taught from the age of 8. It was about more than just boats and boards: it was teamwork, confidence, and fun on and off the water. Those years taught me how to motivate people, stay calm when things got hectic, and take responsibility.
Sailing Instructor
Trainer -
![ABN-AMRO]()
1996 - 1997
I worked on HomeNet and OfficeNet, ABN AMRO’s first digital banking programs for consumers and businesses. These MS-DOS applications allowed customers to manage their finances electronically, and our team was responsible for keeping the systems running smoothly and ensuring a positive customer experience.
Customer Service Representative -
![Software684]()
1997
Worked with clients like DHL, UWV, Kadaster, Kamer van Koophandel, and Euretco to make their IBM AS/400 systems easier to use. Focused on improving the look, flow, and everyday use of their core business applications.
Software 684
Consultant & UX Designer -
![Keekaboo.com]()
1998 - 2000
Internet startup Keekaboo was the first company worldwide to allow online visitors to send real, tangible postcards via the web. Printing and distribution are fully sponsored by big brands, enabling them to circulate their brands in both online and offline communities.
Keekaboo Cards
Account Manager / Formula Manager -
![BuyOnline]()
2000 - 2001
BuyOnline International was one of the biggest online resellers of hard and software in the Benelux, selling directly from wholesalers to consumers and businesses. It offered brand portals for tech brands like Hewlett-Packard, Compaq, and Microsoft.
Product Marketing Manager
BuyOnline International -
![Grapes]()
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![RightsToCreate]()
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![The Game Company]()
2005 - 2007
The Game Company created a 6-hour interactive program designed for groups ranging from 10 to 999 individuals. It catered to a diverse range of participants, including both domestic and international attendees, irrespective of their job titles or backgrounds.
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![Ematters]()
2007 - 2017
Ematters is a data and marketing agency in Amsterdam. In the first 10 years, it developed as a full-service digital marketing agency with multiple digital expertise like SEO, SEA, social media advertising and email marketing automation.
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![DEA.Amsterdam]()
2017 - 2022
DEA.Amsterdam is a full-service Digital Engagement Agency that helps brands optimise customer journeys via intelligent digital advertising and data-driven marketing automation.
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2025 - 2045
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